Friday, June 21, 2013

coffee date friday on the train {and some hello apparel love!}

Fridays are one of my favorite days of the week. You are wrapping up with, and you have the whole weekend to look forward to!

If we were having coffee together today it would be on the train headed to DC for a quick 36 hour work trip.

After we got settled into our seats I'd tell you how much I am loving my hello apparel tank.  While it does say Ok, the Ok stands for Oklahoma. After the tornadoes in Oklahoma hello apparel sold tanks where all the profit when to the OK red cross.  They were able to send a check for $90,000!

tank: hello apparel // polka dot skinnies: target // sandals: target // purse: vintage coach bag, thrifted // sunnies c/o firmoo

Part of why I think this is so cool is because I believe social media played a huge part in the amount of sales they had, and thus the amount they were able to send to the Red Cross.  I am aware of the brand hello apparel, but I do not frequent their website, and I do not think I even follow them facebook.  But I do follow them on instagram, my favorite social media platform ever! They posted about their plan to sell the tanks and give the money to the red cross.  Then my feed was filled with pics of friends who had bought they tank and were supporting the cause.  I have to admit, I jumped on the bandwagon.  A cute take for $15 shipped and I am helping tornado victims, sign me up!

While sometimes I think social media can have negative affects and focus on the crazy and the bad in life I truly believe most use it for good. They use it to connect with others, to share information, to help brands grow.  Social Media and blogging are a very cool thing, and they can be a source of income for people.  While I do not make money blogging, I do make money from social media. It is my job. It is something that I say with a huge ginormous smile on my face. The blogging is what lead me to the social media.  So maybe this little blog doesn't pay the bills, but it is the catalyst for what does! 

It is so cool to me to know that brands want real people, real bloggers to share their brand.  Of course I believe if you don't believe in the company you should not blog for them. I also believe that you should have a genuine connection with their product. I get contacted all the time by random people who want me to post about kids stuff.  Clearly they do not really pay attention to my blog because:

1. i do not have kids.
2. i do not blog about kids stuff, and
3. i don't blog about kids because i have infertility issues!

I know my readers, friends, fans etc do not come to my blog for mommy talk. So it would be ridiculous for me to blog about kid brands etc.  I think my voice, my authenticity and the value of my opinion would be diminished if I wrote about any and everything just to make $25. 

tank: hello apparel // belt: thrifted // shorts: loft // sandals: Mark // pouch: Gussy Sews {the gussy club}

I love when I read sponsored posts that are clearly a good partnership between a brand and a blogger.  It is a very small number of times I read a sponsored post and I can't help but shake my head because the lack of connection is so obvious.  It makes me uber happy to say those posts really are very few and far between, because it means people value their brand and their voice.  

Wow, my coffee date got a bit crazy, didn't it? I am just so geeked about how cool it is to work with brands and companies doing social media and blogging.  

Since I rambled on for so long now would be the time I get us a fresh cup of coffee from the cafe cart and then zip my lips so I could be all ears to listen to what you have to say. 

I also love that they sent us an email showing the check that was sent off!

*** I was not paid to write this post about hello apparel, I bought the tank and I just love it and the meaning behind it***

linking up with alissa 


Crystal Lee said...

You look so adorable in your OK tank! I still have yet to try mine on, even if it sits in my drawer, I'm sooo OK with that because the cause is AMAZING!

Chelsea said...

I'm just as geeked out as you about working with brands and of course social media ;) It really does amaze me how social media and blogging can create a fruitful income. It's just crazy! I've had so many people ask me "how do you make money blogging?!" Not that it's simple or that it happened over night, but it's really a blessing! I can pay for books for school & gas to school and can afford to treat my little family to fun things that we might not have been able to do on just Cory's income. I love that brands have found that bloggers really do have influence and I love creating that genuine connection with a brand. And I too bought an OK shirt! Isn't it SO comfy!! I'm obsessed! Perfect running shirt, jammie shirt, or everyday shirt! You look adorable as always! :)

P.S. How's that for a ramble comment? Can you tell I'm on my 2nd cup of coffee ;)

Erika @ rouge + whimsy said...

just wanted to say hi & i love the tank & everything behind it!

but i also see a lot of bloggers writing about brands in a way that seems so overly promotional or weird... and I try really hard when brands contact me to find one that is natural fit and wouldn't be weird for me to share.

i like that blogging can be a way to share brands-- but i also love when people share just what's on their heart-- when it gets back to the true purpose. :)

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